Welcoming Ammonia Free Hair Color for a Cleaner, Healthier Approach
Healthy hair has always been at the heart of everything I do.
Whether it's recommending a haircut every eight weeks, choosing Davines for your home care, or creating soft brunette colors that grow out beautifully, my goal has never been to chase trends. It's to help you love your hair for years to come.
That's why I'm so excited to introduce a new ammonia-free permanent hair color in the studio.
What does ammonia-free actually mean?
Traditional permanent hair color often contains ammonia, an ingredient used to help open the hair cuticle during the coloring process. While it's effective, it's also responsible for the strong chemical smell many people associate with hair salons.
An ammonia-free formula replaces ammonia with alternative alkalizing ingredients that create a much more pleasant salon experience while still delivering beautiful, long-lasting color.
Why I chose it
I wanted a color line that reflects the kind of salon experience I want my clients to have.
A peaceful appointment.
A softer scent.
Beautiful, natural-looking results.
Hair that continues to feel healthy and cared for.
For many women, especially those who are sensitive to strong odors, this makes appointments much more enjoyable.
Benefits you'll notice
A significantly softer scent during your appointment.
Rich brunette tones with beautiful shine.
Excellent gray coverage.
A formula designed to be gentle on the hair while delivering permanent color.
An elevated, spa-like salon experience.
Is it healthier?
Healthy hair is about more than one product. It's the combination of thoughtful color placement, consistent trims, quality home care, and choosing products that prioritize hair integrity.
This ammonia-free color is one more way I'm supporting that philosophy.
Combined with Davines haircare and an intentional maintenance plan, we're creating color that looks beautiful while caring for your hair every step of the way.
I'm so excited for you to experience this new addition to the studio, and I can't wait to hear what you think.